Establishes and maintains dealership marketing / customer relationship management activities to ensure increased existing customer loyalty and attract conquest customers.

• Develops and ensures a consistent marketing strategy and planning based on customer needs
• Conducts SWOT analysis of all current marketing activities at the dealership
• Conducts strategic reviews and amend objectives and approaches as required with Sales and Marketing Manager
• Coordinates marketing initiatives and events
• Improves dealership customer experience and ensures customer feedback is accurately captured
• Responsible for attending relevant BMW/ MINI training courses and self-development and ensure an understanding of car evaluations

Requirements

• Degree or equivalent

• Very good marketing experience, knowledge of relevant systems and processes
• Computer literacy / affinity for digital media
• Driving license
• Professional experience of working with and managing agencies and internal company resources
• Experience of the development, implementation and management of direct marketing processes
• Experience in a motor vehicle company/industry
• Excellent communication and presentation skills

You would like to inform you that further details and relevant information can be accessed through the following link: bmw.mn

Facebook: BMW Mongolia, MINI Mongolia, Mazda Mongolia

For direct contact and inquiry please contact 8505 3443